How to Use Social Media the Right Way For More Brand Sales - Personal Branding Blog - Stand Out In Your Career

How to Use Social Media the Right Way For More Brand Sales - Personal Branding Blog - Stand Out In Your Career When it comes to sales for your personal brand from social media it takes a personal approach that build relationships. There are several ways to attract loyal buyers to your niche without a direct sales pitch. Social media marketing is still one of the prime ways to generate leads for your brand to nurture. It’s important to seek out and engage with your fans and followers in order to build a trusted community through meaningful interactions and trusted content. In order to gain the attention of your personal brand’s prospects you need to know their pain points and have the answers to their most pressing questions. Its important to know how to effectively execute the right marketing strategy. How to find and attract sales through social media To stand out in your target market you need to understand the latest methods and trends. Here are some ways your brand can reach your community: Create more awareness Bring more eyes to your business by sharing an interesting story or an exciting event. Draw people in through personalized content that speaks directly to them. Take advantage of the latest trending topics in order to gain visibility on social media. Make it valuable Once you have established a good connection with your audience on social media, the next step for your personal brand is to offer incentives and information that provide high value. People are always on the look out for new and credible information that can help improve their lives. Turn prospects into sales After generating an interest in your brand its now time to focus on your ROI. This can be done through strategies like contests, advertising, email messaging, webinars, and live video. Be patient with the process as it takes time to establish trust in your community before they are ready to make a purchase decision. When your brand is active and interested with its audience what you have to offer will soon get noticed. Leave the sales pitch for your website or a dedicated sales page, and provide something of value such as helpful tips, a free report, how-to videos, ect. As you put people first in your social media strategy the sales will follow.

The Modern Administrative Assistant

The Modern Administrative Assistant (This post appeared originally in my Jacksonville Business Journal column in 2018.) Administrative Professionals Week fell this year on April 24. The modern admin assistant is tasked with a variety of important tasks, including data management, supervision, budget responsibilities, even hiring and training. Good riddance to the days when as Peggy Olsen, in Season One of   Mad Men, said, “He may act like he wants a secretary, but most of the time they’re looking for something between a mother and a waitress.” In 1950, secretary was the number one occupation for women outside the home. The Department of Labor offered secretarial and clerical training programs in cities across the nation. Archived documents from the training program still exist, and they provide a fascinating glimpse into what was required of career women in the 1950s and 60s. Here are some of the criteria for secretarial work from a questionnaire. Do you smile readily and naturally? Do you have a well-modulated voice? When people bore you, do you avoid showing it? Do you avoid showing off what you know? And my personal favorite:  Do you avoid “bossing” other people? There are 25 questions, and you score 4 points for each “yes” answer. Score 50 points, and you demonstrate an aptitude for what it took to succeed in business. The gold standard for secretarial training was New York City’s iconic Katherine Gibbs secretarial school. Katherine Gibbs was a Providence, Rhode Island wife and mother whose husband died without a will, leaving her to earn her own living and support her two sons and unmarried sister. She opened her first secretarial school in Providence in 1911, buying an existing school for $1,000. In addition to typing and other essential skills, she taught deportment, English, and manners and insisted on a strict dress code (white gloves and hats.)  â€œKatie Gibbs” graduates were highly employable; they were held accountable for zero typing errors and grammar mistakes, and their punctuality and work ethic were legendary. Katherine Gibbs died in 1934, but the school lived on to 1968, when it was sold after training thousands of women for careers in business. In 1964, Manpower introduced “White Glove Girls” to compete with Kelly Girls. Manpower and Kelly recruited white, middle class and attractive young women as temporary office help, investing in business training and “guaranteeing” their competence. The women were given written guarantees of their expertise and copies of certificates of training, which they handed to employers wearing trademark white gloves. One of their many virtues, according to ad campaigns, was that they didn’t need to work. In 1957, a Kelly executive described the typical Kelly Girl: “She doesn’t want full time work, but she’s bored with strictly keeping house. Or maybe she just wants to take a job until she can pay for a davenport or a new fur coat.” Temporary workers were the prefect combination of subservience and accuracy, presenting no threat to male authority or breadwinners’ jobs. Much has changed since Katie Gibbs opened her school, but it appears that some things never will. According to a New York Times story, making coffee is still a requirement of a good administrative assistant. The story cited the case of clerk and receptionist who sent an email to her bosses about making coffee. “I don’t have a problem getting coffee and/or water for our guests,” she wrote in 2007. But she wasn’t willing to “serve and wait on you by making and serving you coffee.”  She was fired nine minutes after hitting send.

Resume Writing Resources for Faculty

Resume Writing Resources for FacultyIf you are a student of communication, a faculty member, or a college instructor, one of the most effective resume writing resources you can use is a text to speech system. Faculty members can create their own speakers and students can create their own text to speech systems. If you have a few minutes to spare, you may be able to improve your career potential by using this method.A college professor in a humanities department at the University of Michigan, one of the more prestigious universities in the United States, has developed a speech synthesizer that is very useful for communication training. The eminently resourceful website of this faculty member even gives tips on how to construct the speech synthesizer. This text to speech synthesizer is a speaker that can generate a presentation for one person to read aloud.There are many employment services that are available for a fee of $100. This will allow the faculty member to create an oral prese ntation that can be used to interview potential employers and get the job. The speech uses a printed text, which is just a short text, to help the reader see the information needed to see the full scope of the information presented. The speech helps to create a more meaningful narrative which can provide a better understanding of the person's background.A technology that has been around for quite some time now is the computer language. It has a computer language created with scripts written in a code language. It is the same language as a web page with the appropriate code inserted for each of the individual words or phrases.At times, the data for an e-mails may have to be designed in a signature block. Using a computer language will help to communicate the purpose of the message in much the same way that the printed text does. An additional benefit of the computer language for use with a computer or text to speech system is that it can easily be changed when the need arises.When a person is compiling a large amount of information into an envelope or file, it can be a good idea to take all of the data and put it in an envelope, which can be a job for a letter opener. An important tip to remember is that you do not want to jam up the document when opening the envelope. Since the envelope contains the letters and numbers, you will want to make sure that you do not accidentally place them all in the envelope in one fell swoop.Another option to consider is a career structure. This is a person who has an entire person at their disposal for creating a resume. He or she is able to go through and gather the relevant information that would make a candidate to be a perfect match for the employer.These are only a few of the effective ways to help you when you need to find a new job. With so many resumes out there, finding the right one can be a challenge.

Theres a Time and Place for Perfectionism - Sterling Career Concepts

Theres a Time and Place for Perfectionism Theres a Time and Place for Perfectionism Do you always hold yourself to high standards? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? There’s evidence that constant perfectionism can get in the way of happiness and productivity. It’s connected to procrastination, low productivity, and depression. More often than not, continual high standards aren’t needed for us to succeed.  The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You are intrinsically valuable. The next time you notice that you’re driving yourself hard, procrastinating on projects or tasks, or feeling self critical about your accomplishments, ask yourself:  â€œAm I holding myself to standards that aren’t needed in these circumstances?” “What would good enough look and feel like?” Breathe.   Open up your heart and mind. Think flexibly about your project or task and let your standards relax. Try taking the “good enough approach” for your day-to-day tasks and reserve your high standards for   special circumstances. You’ll not only get more done, you’ll also feel motivated to do more!

Arts - politics, 1 - 0 - The Chief Happiness Officer Blog

Arts - politics, 1 - 0 - The Chief Happiness Officer Blog Theres an EU election on right now, and though its met mostly with apathy and boredom, someone has used the (butt ugly) election posters pasted all over Copenhagen for some good, and made weird little art projects out of them quite good ones too. Check out a few: EU Politics never made this much sense to me before. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

The Right Way to Get a Good Resume Writing Service

The Right Way to Get a Good Resume Writing ServiceAfter you have decided to move to Dallas, it is crucial that you know how to write a resume and have an effective one prepared for you. When it comes to this kind of resume, it's not always easy to do things right. The best thing you can do is find a freelance writer who is based in Dallas, TX.Instead of spending money on expensive 'Texas' -based resume writers, hire a freelancer in Dallas that can do your resume writing for you. Why not give it a try?There are a lot of companies that have been established in Dallas, TX over the years. One of them is Accurate Resume Writing Services. They have people who specialize in reviewing your resume and writing the ideal one.They also offer a free resume review. This way, you can have a quick glance at the kind of professional writing you are going to get. This is a great tool when you want to make sure that you have everything in order before you take the next step of hiring a professional res ume writer.When you go to hire a professional for resume writing, make sure that you are dealing with a reputable company. You have to get a decent copywriter, not just anyone. You don't want someone who comes out of nowhere and begins to write professional copy.You should be ready to pay more for a professional resume writer, but this is a very good idea. A freelancer isn't going to charge you this much money unless they are going to do their work well. Make sure you spend the money wisely so that you get the best resume writing in Dallas.If you are hiring a professional for resume writing, make sure that you check out the company's credentials. This is your chance to get your resume reviewed by a professional, but the best service will be the one that are going to do it right.

Wall Street Why I Left Investment Bankings Sexist Culture

Wall Street Why I Left Investment Banking's Sexist Culture In the early 1980’s, between high school years, I worked as hard as I’ve ever workedâ€"and that includes what would later be a long stint on Wall Street followed by a writing career. Still, I got fired. The job was at a McDonalds in New Jersey where I openly gave my manager unwanted opinions about how the place could be better. The inefficiencies wore on me, the tripping over one another as we employees scrambled for special orders, the grease burns we subjected our forearms to at the fryer â€" it all seemed unnecessary. I didn’t get fired outright; I was given a ‘special job’ that included me wearing a bright orange and red leisure suit that I had to wear while biking to work. Five miles I’d ride on the side of a highway, robed in chemical fibers that worked like a weight-loss plastic suit and dried in disturbingly few minutes. In my new position as the McDonalds hostess (I swear) I played “Ronald Says” with the birthday kids and encouraged customers to take a chance on the ice cream sundae. Read Next: How I Ditched Wall Street to Become a Magician and Mentalist I dressed like a flag on Flag Day and a chicken when the nugget made the scene. Even in this new position, I brimmed with thoughts about how to make employees and customers happier until my manager responded with, “When you talk about changing things, you’re acting like you know more than other people and that makes people not like you.” And then with some mumble about an energy crisis and Iran and runaway inflation, he fired me. But his words hurt and shaped my career. I thought of them all the time. And so, I learned to fit in and flow with the current, which allowed me to thrive in a Wall Street workplace of fraternal misbehavior. In my 20s and 30s I excelled at looking the other way. But something happens once you’ve gotten older and brought children into the world and get financial stability and perspective on your side. You think of those coming behind you, and you worry that the legacy of your generation will be no legacy at all. Why, exactly, was I doing all that fitting in? I asked (nicely) for a meeting with my CEO, the head of a major investment bank. I shared my observations and ideas with him, telling him why I thought we couldn’t hang on to female executives. And just like my McDonalds experience, my disregard for fitting in was a career sideliner. I showed my colors, and they weren’t with the team of dysfunction. That time I showed myself the door. Read Next: Brad Pitt Says Wall Street ‘Greed Is Still Alive and Kicking’ Trying to become a published writer in my 40s wasn’t easy. Gone were the structure and dependability of a big firm. Gone were the other employees I loved seeing every day. My days of nonstop talking were replaced with silence. And while there was much more time to be efficient (no commuting or office chatter), and while I thought I could better control my outcomes (no boss), I hadn’t counted on the ego-splat of rejection emails and how they could send me into a several-week tailspin of negative thought. Video Player is loading.Play VideoPlayMuteCurrent Time  0:00/Duration  0:00Loaded: 0%Stream Type  LIVESeek to live, currently playing liveLIVERemaining Time  -0:00  Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions and subtitles off, selectedAudio TrackFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.PlayMuteCurrent Time  0:00/Duration  0:00Loaded: 0%Stream Type  LIVESeek to live, currently playing liveLIVERemaining Time  -0:00  Playback Rate1xFullscreen I waxed nostalgic for men having a burping contest at lunch. It was just easier to fit in there. It’s easier when you have a title. But there’s been a freedom in writing I’d never considered. When my own children showed an interest in New York City history, I wrote a young adult novel I thought they’d like and Harper Collins graciously published it. And when many and varying Wall Street firms were sued for the very worries I had earlier discussed with my CEO, I wanted to document the details that are never made public. So I tapped the same lack of decorum that landed me in a polyester orange suit in 1980 and wrote my first novel for adults. Opening Belle published last February and blew open the male-dominated Wall Street world that remains private, sealed and vilified. My McDonalds manager warned me that nobody likes the girl who talks about changing things, and maybe he was right. But she sure gets to like herself. Maureen Sherry is a former managing director at Bear Stearns and author of “Opening Belle,” a novel that is being adapted as a film starring Reese Witherspoon about a successful female Wall Street banker .